How to Create Viral TikTok Videos: Tips from Growth Experts
Creating videos that go viral on TikTok might seem like luck, but it actually comes down to knowing what works and trying out some smart tips. Based on what growth experts have learned, you don’t need fancy equipment or to be a tech expert to make a splash. In fact, some of the most popular TikToks are filmed with basic phone cameras and simple ideas. Sites like socibly.com have shown just how possible it is to grow by being consistent and creative.So, how do you make the kind of content that gets people watching, sharing, and commenting?
Start with a strong hook – the first few seconds matter more than you think. People scroll fast, so grab their attention right away. You can do this with a funny moment, a big reaction, or even an unexpected opening line.
Next, keep your videos short and to the point. Even though TikTok allows longer videos now, most viewers still prefer quicker content. Try to get your message across quickly so people stay until the end – TikTok favors videos that people watch all the way through.
Use trendy sounds and popular challenges – but don’t copy them exactly. Add your own spin or bring in a piece of your personality. This helps your video feel familiar but fresh, and more likely to be shared.
Post regularly, but don’t burn yourself out. Experts recommend 3–5 posts per week to stay active without it becoming stressful. Also, try to post during times people are online – mornings and evenings tend to work best.
Engage with your audience. If someone comments on your video, reply! This builds a community and makes people more likely to come back for your next post.
Finally, experiment. Not every video will be a hit, and that’s okay. Learn from what works and what doesn’t. Look at your video stats to find patterns. Are people dropping off too early? Are certain sounds or topics getting more likes?
Even if you don’t go viral overnight, building on small wins and keeping things fun will help you grow. TikTok is all about creativity, so keep sharing what feels real to you. Chances are, someone out there will love it too.